superdumb supervillain: 191Unlimited

Saturday, January 23, 2010


191 Unlimited was founded in 2002 with $191 and a dream. Long time best friends Parth Sharma and Girish Karnani took $191 to the casino and turned it into enough money to launch their first 191 Unlimited collection. The two college grads then loaded the samples into their car and went on a 2 month trek from NY to LA and back, stopping in as many cities as possible to show their line to specialty stores.

The founders had 4 original principles by which they wanted each shirt to be made: 1) Awesome Fit, 2) Extreme Comfort, 3) Innovative Detailing, and 4) Affordability. 191 Unlimited still employs these 4 core principles in the making of all of its products.

191 Unlimited makes high quality, beautifully-tailored shirts for men and boys. Why should fashion be relegated to females only? Their shirts are body-conscious and have stylish design details like screenprinted motifs and embroidery. My husband thinks the embellished shirts are a bit flashy for him but there are plenty of more traditional options, too:

There is also a wide range of 191 Unlimited shirts available in sizes from 2T through Boys XL (18-20):

We received the Montreaux Boys dress shirt, which features subtle stripes mixed with a folklorish graphic patterned stripe and matching lining on the collar and cuffs. It's very dapper!

Subscribe to the 191Unlimited mailing list to be entered to win a closet full of clothes for your favorite fellas!

Disclosure: we received the shirt mentioned above to facilitate this review.

1 comment:

  1. Oooh I really like their style! What a cool line of clothes.


Thanks for stopping by! To keep up to date, subscribe via email. If you want me to reply to your comment, please make sure to leave a valid email address.