Freakonomics is the film adaptation of the bestselling eponymous book by economist Steven D. Levitt and journalist/author Stephen J. Dubner. Instead of keeping the study of economics mired in a jumble of numbers, the collaborators created a new category of incentive-based economic theory that encompasses, uh, just about everything you could think of. They dubbed it Freakonomics.
True to the groundbreaking nature of the book, the film adaptation of Freakonomics charged an ensemble of documentary directors to create their own vignettes based on the original book, including Academy Award® winner Alex Gibney (Enron: The Smartest Guys in the Room, Casino Jack and the United States of Money), Academy Award® nominees Rachel Grady and Heidi Ewing (Jesus Camp), Academy Award® nominee Morgan Spurlock (Super Size Me), Eugene Jarecki (Why We Fight) and Seth Gordon (The King of Kong).
In this excerpt, Morgan Spurlock explores just how important the name you choose for your baby can be to their future happiness and earning potential. Seriously hilarious but also worth thinking about.
Freakonomics opens in theaters in select US cities today. Click here to see if it's playing near you. If you're in a smaller city (like me), you can rent Freakonomics on iTunes.
Disclosure: I received a download code to rent and review Freakonomics .