I really enjoyed trying Skin MD Natural shielding lotion, so when I was given the opportunity to try a similar product that retails for less, I jumped at the chance. Gloves in a Bottle is a more widely-available lotion that also promises to utilize your body's own natural hydration to retain moisture.
Overall, Gloves in a Bottle delivers great results at a much lower price. Ounce per ounce, Skin MD Natural costs about three times more than Gloves in a Bottle. Both products are very effective moisturizers, so it really is a toss-up based on your own personal preferences. For example, Gloves in a Bottle has more of a lotion-y consistency and is more emulsified than Skin MD Natural, which is more of a watery gel. Both absorb very quickly and leave no sticky residue. Both products are fragrance and dye-free, but I do like the fact that Skin MD Natural is naturally-derived and contains various botanical extracts. (It makes me feel fancy and the aloe plant on the label makes me feel kind of earthy, in a good way.)
If you want to get really, really shallow, Gloves in a Bottle comes in a utilitarian blue bottle that is a total eyesore next to your pretty girly toiletries. If you care about that sort of thing and you're thrifty, you could always buy the gallon size and just siphon it into decorative bottles for your vanity…
Either one you choose will be a good thing for your skin. My horrible cracked heels (that didn't exist before my second pregnancy, grrr) were gone within a couple of uses of both brands and are now moderately sandal-ready. Now I just need a pedicure and we're good to go. Do they make one of those in a bottle?
***If you're a blogger and would like to review Gloves in a Bottle or Skin MD Natural, email Pete and he will send you some samples.***