superdumb supervillain: Spirit of 77

Sunday, February 15, 2009

Spirit of 77

***77 Kids is offering free shipping for one day only on President's Day- Monday, February 16th!***

77 Kids is the online-only kids' collection from American Eagle. If you're familiar with AE (and who isn't, these days?), then you can probably imagine the quality and style inherent in 77 Kids: the clothes are cute and comfortable, fashion-forward without being overly trendy or too sexy for their age group. (I am not a prudish person, by any means, but there is a slutiness abounding in little girls' clothes these days that freaks me out! I want Roo to look like she's going to the playground, not to the club!) I was given a $50 gift card to shop the line and give y'all my impressions.

First off, I was impressed with how far $50 can go. 77 Kids' prices are already pretty good (items typically range from $10-$30), but their clearance pages feature some serious bargains. They tend to sell out quickly, though, so if you see something you should snag it ASAP. The second thing I noticed is that their boys collection is just as cute as their girls line, and doesn't resort to huge logos or sports motifs, which is rare. I love that they offer the cute skinny stripe tee in so many colors, since there is nothing more adorable to me than boys in Brady Bunch-esque shirts, whether they're 3 or 33.

The purple one is my favorite and it's been marked down to $5 since I bought it for Jasper… and Roo promptly stole it. It is definitely hard to beat $5 for short sleeved tees and $10 for polos and long sleeved tees, especially when they are so soft and durable. I also got him a pair of go-with-everything 77 signature khaki shorts. They are simultaneously cuddly soft and really tough, with really precious subtle stitching details. I suspect he will wear them for a long time, once it gets warm enough for shorts!

There are plenty of great options for girls, too. My very favorite top is this gingham smocked top that would make Roo into the cutest bumpkin this side of them thar hills. Seriously, though, I love a swingy, spaghetti-strapped top on her in the summertime and this one is available in black gingham , red gingham and a pretty blue floral.

I also got Roo a pair of black wear-anywhere stretchy flare ruffle pants to go with the top. The waistband folds down with the sweetest ruffle and flocked birdie detail and the underside is pink for a flash of color. I wish I had a pair of these for myself! Roo's favorite 77 Kids purchase is the blue flowery circle skirt.

It's cool, comfy cotton with a peekaboo lace hem that makes it ultra girly and twirly. Roo loves it so much she wanted to wear it every day. I gave in and let her wear it to school two days in a row. Even though she "matched" it with Jasper's purple tee in this charming manner:

Okay, I went over my $50 at 77 Kids, I'll admit it. But there wasn't a stinker in the bunch. There was only one thing I returned and it wasn't for lack of cuteness. The silk twirl skirt is gorgeous and a bargain at the sale price of $9.95, but it's also 100% silk and dry clean only which doesn't really fly in our household. The website mentioned the washing instructions, of course, but I was blinded by the pretty flowers.

Luckily, the return policy at 77 Kids is very customer-friendly. All orders include a free return shipping label, or you can return things at your local American Eagle store. Easy peasy.

Right now, 77 Kids is running a fabulous contest: one winner will receive a $500 77 Kids shopping spree and five other winners will get $100 77 Kids gift cards! Enter now for your chance to win!!!

***77 Kids is offering free shipping for one day only on President's Day- Monday, February 16th!***


  1. Great review! I never even knew 77 Kids existed. Now I'm all over it.

  2. I haven't heard of that line before--my niece would love that blue skirt!

  3. I love that skirt, and it looks great on Roo. I wish they made it in my size.

    I'm headed over there to check out their stuff, and enter to win!

  4. I LOVE American Eagle and I'm excited to see a line for kiddos!

    I envy you btw, lol!


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