Last month, I was in Michigan for Ford's annual trend conference. This year's was called Go Further with Ford, echoing their global brand promise, and it was inspiring, as usual. Not just from a gearhead persective, though. While it's true that attendees learn about Ford vehicles and the technology that goes into them, the event is less of a sales pitch than a peek into the think tank in Dearborn. Ford wants to be more than just another American automaker– they'd rather be known as a global innovation factory based in the US.
The opening cocktail reception and dinner was held at Ford Field, home of the Detroit Lions. We were treated to impeccable service, a tour of the stadium (including the swanky locker rooms and a chance to kick a field goal!), a moving keynote discussion by Bill Ford and David Kirkpatrick and a huge dessert buffet featuring the most adorable teeny tiny bottles of milk, as modeled below by the always dapper Scott Monty.
Back at the hotel, there was a hospitality suite with a DJ, arcade games and booze so you could mingle with new friends and old. I especially enjoyed watching the editors of PC Mag and Gadget Review face off in buck shooting:
In accordance to the FTC Guidelines and the WOMMA Code of Ethics, I am disclosing that Ford paid for my travel and lodging.. No other compensation was provided. All opinions are, as usual, entirely my own.