Last month, I was in Michigan for Ford's annual trend conference. This year's was called Go Further with Ford, echoing their global brand promise, and it was inspiring, as usual. Not just from a gearhead persective, though. While it's true that attendees learn about Ford vehicles and the technology that goes into them, the event is less of a sales pitch than a peek into the think tank in Dearborn. Ford wants to be more than just another American automaker– they'd rather be known as a global innovation factory based in the US.
The opening cocktail reception and dinner was held at Ford Field, home of the Detroit Lions. We were treated to impeccable service, a tour of the stadium (including the swanky locker rooms and a chance to kick a field goal!), a moving keynote discussion by Bill Ford and David Kirkpatrick and a huge dessert buffet featuring the most adorable teeny tiny bottles of milk, as modeled below by the always dapper Scott Monty.
Back at the hotel, there was a hospitality suite with a DJ, arcade games and booze so you could mingle with new friends and old. I especially enjoyed watching the editors of PC Mag and Gadget Review face off in buck shooting:
In accordance to the FTC Guidelines and the WOMMA Code of Ethics, I am disclosing that Ford paid for my travel and lodging.. No other compensation was provided. All opinions are, as usual, entirely my own.
This sounded like an amazing event. Glad you had a great day!
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