superdumb supervillain: Unbox Star Wars: The Force Awakens on #ForceFriday!

Wednesday, August 26, 2015

Unbox Star Wars: The Force Awakens on #ForceFriday!

Are you ready for #ForceFriday? The product collection from the anxiously-awaited seventh episode of the Star Wars saga will be unveiled in the first ever global live toy unboxing event!

Spanning 18 hours, 15 cities and 12 countries, #ForceFriday will showcase highlights from the vast range of epic merchandise created to accompany the impending release of Star Wars: The Force Awakens. Products will be revealed in an online block party style celebration featuring top digital stars from the Maker Studios network. All Star Wars, all the time.

Star Wars toys have always played an important role in how our fans interact with the saga,” says Lucasfilm President Kathleen Kennedy. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”

“We’re excited to be part of this first-of-its-kind initiative,” said Chris M. Williams, Chief Audience Officer, Maker Studios. “The unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts.”

Disney Consumer ProductsThe global event will incorporate traditional toy unboxers such as the popular EvanTubeHD, channels featuring families such as Bratayley, lifehack specialists such as ExpCaseros, gamers such as AlexBy11, and Star Wars fans from around the world like Chris Pirillo who bring with them a broad audience and appeal.

Several countries will join the live stream from YouTube Spaces in Berlin, Tokyo, and London, with Star Wars commentators Anthony Carboni and Andi Gutierrez (shown at left) hosting the event from the YouTube Space, Los Angeles.

The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3rd, with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens. The full unboxing schedule is also available at

Share your STAR WARS memories on Facebook, Twitter, Instagram, and YouTube using the hashtag #ForceFriday.

For more information, visit the official STAR WARS: THE FORCE AWAKENS website.

STAR WARS: THE FORCE AWAKENS arrives in theaters everywhere on December 18th!

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